The Feed takes place in London in the near future and follows "the British family of Lawrence Hatfield, the man who invented an omnipresent technology called The Feed. Implanted into nearly everyone’s brain, The Feed enables people to share information, emotions and memories instantly. But when things start to go wrong and users become murderous, the family is driven apart as they struggle to control the monster they have unleashed."
On February 8, 2018, it was announced that Amazon Prime Video, Liberty Global, and All3Media International had come together to produce a television series adaptation of Nick Clark Windo's novel The Feed. The series is set to be written by Channing Powell who also executive produces alongside Susan Hogg and Stephen Lambert. Carl Tibbetts is expected to direct multiple episodes. On May 3, 2018, it was clarified that Powell was credited with the series' creation and that the series order was for a first season consisting of ten episodes.